Saturday, June 28, 2008

I-Gallop, She Better Not!

So gents, apart from sliced bread and FHM, we're sure you'd agreed with me that the i-gallop ranks as one of the greatest human inventions. Ever.

Not that we have any interest whatsoever in actually getting off our butts to sweat it on the machine, but the imagery of our women, um, galloping away on this baby never fails to keep us mega entertained every single time. Like so...


And if mojo remembers correctly, the i-gallop was first introduced some 2 years ago during the World Cup in Germany. We remember gawking at the TVC during half-time of matches. And really, whoever the marketing person was, the dude's a real genius.

How else to get the word of mouth marketing work than by plonking an ad of babes in short and slutty cowboy outfits, sitting on machines that make them look like their having the ride of their lives. One word. Schwiiingggg!

And almost 2 years later, the i-gallop has, er, galloped itself to various locations on the planet, including the US. We know this cos recently, it was given a free plug by America's favourite daytime talkshow, Ellen.


Of course knowing Ellen's sexual preference, the image above did nothing for us. Not even when she strapped on some slutty costume herself. Like so...


So here's our sincere message to dear Ellen : LEAVE THE FREAKIN' I-GALLOP ALONE! YOU'RE RUINING IT FOR US LAH!!!

No comments: